April 12, 2024
Serge DeNimes & Xbox
London – The gaming and fashion worlds unite in a limited edition jewellery collaboration between leading jewellery brand Serge DeNimes and gaming giant, Xbox. This partnership brings forth a collection of 15 unique pieces, comprising 6 necklaces, 8 rings, and a single bracelet, set to merge two pillars of culture; gaming and fashion once more.
Watch the Serge DeNimes & Xbox Collaboration Video
Inspired by the iconic designs of Xbox, this collection blends gaming and fashion in a nostalgic yet contemporary style. Whilst spanning out into 15 different styles, at the heart of the collaboration is the Silver Xbox Controller Necklace, featuring a sleek curb chain – one of Serge DeNimes‘ most sought-after styles. Its adjustable chain ensures a comfortable fit for everyone. At the same time, the intricately detailed and instantly recognisable pendant, crafted with a 3D design, stands as a testament to the brand’s unwavering commitment to precision and innovation.
The collection will be available exclusively via the Serge DeNimes website from the 8th of November 2023 at 19:00 GMT. This collection offers a unique opportunity for fashion-forward gamers to acquire a piece that captures the essence of gaming and high style. 
Oliver Proudlock, Founder & Creative Director of Serge DeNimes said: “Gaming has solidified itself as a cornerstone of culture and for us to partner alongside Xbox to expand its reach into fashion through jewellery is a huge milestone for the brand and a statement to the community we have built over the last 12 years. We are excited to start this partnership with Xbox and can’t wait to introduce the gaming world to our collaboration”
The Serge DeNimes & Xbox partnership boasts an array of standout pieces, including the Silver Xbox Necklace, a small pendant embedded with the iconic Xbox logo, complimented by a slim box chain. The Silver Enamel Band Ring is a vivid tribute, showcasing the vibrant Xbox Pantone colours and the iconic logo, set within classic ring silhouettes that elegantly merge gaming and fashion. In addition, the Silver Spiral Ringdelivers a unique rectangular design engraved with a nostalgic spiral pattern, inspired by the Xbox logo. It’s accentuated with natural malachite and an oxidised finish that brings out the spiral detailing. These pieces not only celebrate the Xbox legacy but also redefine the boundaries of style and gaming
The Serge DeNimes x Xbox Collection is not just a collaboration; it’s a cultural movement where gaming and fashion come together to create an artistic moment. This collection is set to redefine the boundaries of style and gaming, offering a unique opportunity to express your love for gaming through jewellery
Important informationSerge DeNimes x Xbox15 different styles925 sterling silver HallmarkedStones – Natural MalachitePricing £60 – £110
About Serge DeNimesSerge DeNimes is a design-led brand that provides premium but affordable jewellery. Every piece is made from 925 Sterling Silver, designed in London and hallmarked at the Goldsmiths’ Assay Office.The brand started in 2011 with the idea of being a creative outlet for founder Oliver Proudlock, as well as a platform to boost up-and-coming talent within the creative community. Serge DeNimes started with seasonal collections of apparel but after 6 years of producing clothing & accessories, they saw a gap in the menswear market – high-quality fashion jewellery. Since 2017 they have evolved into a worldwide jewellery brand, well known for their fashion-forward designs & premium quality materials.Serge DeNimes creates 3-4 collections each year, each one with a unique theme and story behind it. They aim to provide classic styles and silhouettes alongside statement pieces for relevant yet timeless collections every time.

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